Where can I buy footage and photos from Luleå for an advertisement?
There are two routes, and they solve different problems.
The international stock platforms, such as Adobe Stock, Shutterstock, iStock and Getty Images, carry some material tagged Luleå. It is fast and cheap, but the selection from Norrbotten is thin, often shot by visitors, and the same clips appear in other companies' campaigns.
A local production company will shoot exactly what you need, and Luleå has several. That is the right choice when the material has to show your product, your staff or your premises. It costs a shooting day and takes time.
Between those two sits a third option: a local archive of finished material. Northpix is an image bank of photography and film from Norrbotten, shot on location by photographers who live here. You license a finished clip or photograph and download it immediately, with commercial rights in place. No shooting day, and the material is not the same stock everyone else uses.
Can I use Luleå municipality's press images in a paid advertisement?
Generally not. Municipal press and media archives are normally provided for editorial use, such as news reporting, articles and information about the municipality, and their terms usually exclude paid advertising and other commercial exploitation. Read the terms of the specific archive before you use anything from it.
This catches people out. The images are free and easy to find, the campaign is produced, and the licensing question surfaces only when someone asks who owns the picture. Material licensed for commercial use avoids that problem entirely.
What licence do I need for an advertisement?
For public use in your own channels, print and paid digital advertising, you need a Commercial licence. It covers your own websites, apps, social accounts and newsletters without limit, print up to 500 000 copies, and paid digital advertising up to 500 000 impressions, per item and per rolling 12-month period.
An Internal licence is cheaper but may not be published publicly. It covers internal meetings, training material, intranet and pitch material sent to one named prospective client. If a pitch is approved and goes into production, the Internal fee is deducted from the Commercial licence.
What does it cost?
1 500 SEK for Internal, 3 000 SEK for Commercial, per image or clip, excluding VAT. Volume discounts start at five items in one order: 10 % at five, 15 % at ten, 20 % at twenty, 30 % at thirty.
Both are royalty-free, meaning you pay once and no further payment is due per use, per impression or per print run. One licence covers one item and is granted per item, not per project. You can use the same clip across unlimited projects within the limits above.
What if the material goes on a billboard, on TV or in cinema?
That needs a Custom licence, quoted per use. The test is simple: if you paid someone for the placement, such as a billboard, a screen in a station or an airport or a vehicle wrap, it is a Custom licence. If it is your own wall, your own screen or your own stand at a fair, Commercial covers it.
Broadcast television, streaming, cinema, and physical products sold to the public also require Custom. Quotes are issued within two working days.
Do I need a dissemination permit for aerial footage of Sweden?
Swedish law requires a dissemination permit (spridningstillstånd) from Lantmäteriet before aerial images and video of Sweden may be published, shared or sold. Processing takes months in high season.
The aerial material in this catalogue has already been reviewed and approved by Lantmäteriet. The review applies to the material itself, not to the buyer, so you do not need to apply for a permit of your own.
Are there model releases for the people in the material?
Yes. All material offered for purchase is cleared for commercial use: where an identifiable person appears, a signed model release is on file, obtained in accordance with GDPR. Material without a release is not offered for purchase.
How quickly do I get the files?
Immediately. The download link is issued on purchase. Card, Apple Pay, Google Pay and Klarna. Businesses can pay by invoice. Video is delivered in 4K, photographs in high resolution.
Where do I start?
Browse the Luleå collection or search the full catalogue. The complete terms are on the pricing and licensing page. For anything that does not fit a standard licence, write to hello@northpix.se.
Northpix is a trade name of Brightnest Studios AB, org.nr 559272-4339, Kyrkogatan 16, 972 32 Luleå.